How we turned
$1,250 p/m budget into $162,249
revenue
How we turned $1,250 p/m budget into $162,249 revenue
Background
For the traveler, the day dreamer and the home body – Sassind’s provides luxury loungewear based on a slow fashion model, responsibly sourced natural fibers combined with timeless style. We instantly felt we were a great match to provide social media ads for such a thoughtful brand.
The Challenge
With steady email and influencer marketing campaigns in action Sassind were looking to expand their paid social marketing and increase revenue. Beginning with a conservative approach they implemented an automated paid social media ads service which returned a modest x4 ROAS.
Realizing the potential but not being satisfied with the automated system’s results they approached Maccros Media.
The Strategy
Our approach was to apply the Maccros Method to generate website traffic, increase product views and refine the retargeting process to increase sales while keeping the cost per sale low.
With 4 seasonal releases per year, each campaign focuses on a launch video split to a cold audience to build awareness and generate website traffic.
The warm audience strategy draws from views of the season launch video, website traffic that had not viewed products, and most importantly the organic social media engagement audience.
The Result
10.36X return on ad spend (ROAS) from July 2019 to July 2020.
The majority of conversions are generated at the mid-funnel level while the dynamic product retargeting strategy completes the bottom-funnel conversions by effectively serving dynamic product ads (DPAs).
We have used Maccros in many different capacities over a period of more than 2 years now. They are innovative, honest, hard-working, and have a ‘can do’ attitude that makes working with them an absolute pleasure. This has been highlighted over the past months of the Coronavirus Pandemic. Going into an unpredictable retail climate they were quick to adapt, and have achieved outstanding results with an excellent return on ad spend. They are also very generous with their knowledge and are quick to step in and help in areas of our business that they are not responsible for. We cannot recommend it highly enough.
Client: Craig J Ryan, Founder & CEO
Ad Spend: $15,685
Conversion value: $162,249
Return On Ad Spend: 10.36
Generate Spine-Chilling ROAS with Maccros Media
It’s time to make your ad-budget count, scale your business and blow up your sales. This is not your typical
“marketing agency”. We provide you with everything you need to be successful.
It’s time to make your ad-budget count, scale your business and blow up your sales. This is not your typical “marketing agency”. We provide you with everything you need to be successful.
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