7.81 ROAS | $84K ad spend -> $656K revenue in 11 months
7.81 ROAS | $84K ad spend → $656K revenue in 11 months
Background
BeautyBio is an industry-leading beauty brand that is dedicated to creating products backed by one mission: truth in beauty.
Their focus on a formula-honest and results-driven skincare line has caught the attention of a multitude of top media companies and influencers including Kim Kardashian, Rachel Parcell, Allure Beauty, Cosmopolitan, and many more.
It is this dedication to customer satisfaction and experience, plus a strong commitment to developing a quality product, that makes this brand an easy choice for consumers.
The Challenge
As a member of a highly competitive market, BeautyBio knew they needed assistance standing out from the competition and positioning themselves as a leader.
BeautyBio at the time did not have the internal team to take on such a large-scale campaign.
Maccros Media was able to offer strategy, design, development and paid media to act as BeautyBio’s marketing department.
The Strategy
They came onboard with us and we set out to develop a strategy that would help them reach new audiences, engage with their previous customers and followers and continue to see success with retargeting.
We focused on testing audiences and copy to start with. As they have such a broad target market it was easier for us to identify key markets and identify potential success groups this way.
Another part of our strategy was to further promote their existing sales. While they had success promoting these before with boosted posts and email marketing, they knew they weren’t able to reach everyone.
Instead of just focusing on retargeting, we built a full strategy that covered those who had never heard of the brand, all the way through to loyal customers and those who didn’t complete their checkout.
The Result
Our unique Market fit validation process and Done for you paid traffic funnel strategy generated a 7.81 ROAS and about $656K revenue in 11 months.
BeautyBio continued to use Maccros’s services to create a comprehensive multi-channel strategy including elements such as product launches, site-wide sales, holiday promotions, brand awareness, and multiple other adhoc campaigns designed to drive conversion.
Simply put, they had a great product but needed a little help in getting the word out digitally and Maccros Media did a phenomenal job.
Client: Jamie O’Banion, Founder & CEO
Ad Spend: $84K
Conversion value: $656K
Return On Ad Spend: 7.81
Generate Spine-Chilling ROAS with Maccros Media
It’s time to make your ad-budget count, scale your business and blow up your sales. This is not your typical
“marketing agency”. We provide you with everything you need to be successful.
It’s time to make your ad-budget count, scale your business and blow up your sales. This is not your typical “marketing agency”. We provide you with everything you need to be successful.
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