Robert-house-of-nutrition

House of Nutrition 4X ROAS: $32k - $131K
in 1 Month

House of Nutrition 4X ROAS: $32k - $131K in 1 Month

Background

House of Nutrition, a staple of the local community in Upper New York, came to Maccros Media with the need to super-charge their online performance for an omnichannel BigCommerce Enterprise Store.

The systems running on the backend required an upgrade from legacy Blueprint. Maccros worked to consult, design, and structure the transition for House of Nutrition, and was able to turnkey the project within 30 days from start to finish.

The Challenge

This supplements company had some success using Facebook ads in the past but simply could not scale their budget to where they wanted it to be. They tried multiple other agencies before finding us and none were able to help.

The Strategy

Testing methodology:
We used the rapid fire testing method.
Basic premise of this is to test one ad across multiple audiences to find the best audiences then move on to testing Copy —> headlines —> images / videos —-> offers as needed

We ran three top of funnels campaigns:
a pre-sell article campaign
a direct PUR campaign using static images and videos
a direct CATALOG – PUR campaign using the dynamic catalog carousel

We ran one MOF campaign using dynamic creative based on what they had viewed
All website visitors excluding PUR and ATC
All VC

Best offers we found here were reviews to build trust and a limited time 10% discount.

We ran one BOF campaign using dynamic creative based on what they had viewed
7 day ATC
7-14 day ATC
14+ ATC

Best offers we found here were free shipping and a bigger 20% discount.

Scaling methodology:
We use CBO and do vertical scaling at 30% per day.
If we see the ROAS take a big drop we pause scaling and add in new audiences until it stabilizes.

The Result

Three months into working with them, we managed to have a 4X ROAS campaign at over $30,000 spent in one month. We achieved $100,000 in profit from the ads.

– We succeeded in our goal of maintaining 3X ROAS at scale, actually achieving 4X
– Our client was delighted to not only have their First ever 6 figure month but 6 figure profit month!
– We managed to profit by over $100,000 from the ads in one month for this supplements brand.

Generate Spine-Chilling ROAS with Maccros Media

It’s time to make your ad-budget count, scale your business and blow up your sales. This is not your typical
“marketing agency”. We provide you with everything you need to be successful.

It’s time to make your ad-budget count, scale your business and blow up your sales. This is not your typical “marketing agency”. We provide you with everything you need to be successful.

Automate Customer Aqusition

Become #1 In Your Market

Scale To 8-Figures & Beyond